2023 LE SSERAFIM World Tour Rebrand
Software : Cinema 4D, Octane, After Effects
Motion, 3d Design: June Kim
Sound Design: June Kim
Jan, 2024
5 Weeks project
For this project, I selected Lesserafim to create a tour promo video. In recreating their Asia Tour promo, I maintained their signature black background while adding subtle color elements for a strong contrast. My goal was to introduce a fresh and elegant style, utilizing sheer and transparent materials designed in Cinema 4D. This approach offers a refined look that contrasts with the bold design currently associated with the band.
Event Overview
LE SSERAFIM is a South Korean girl group that debuted in the music industry. Comprising talented members, they have gained recognition for their energetic and captivating performances. The group's unique style is characterized by a blend of contemporary, chic, and avant-garde elements, setting them apart in the K-pop scene. LE SSERAFIM embarked on their first tour, 'FLAME RISES,' in 2023, starting in Seoul and traveling to various cities in Asia to connect with their diverse fanbase. Known for their dynamic and innovative approach, LE SSERAFIM continues to make a mark in the world of K-pop.
- sheer
- subtle
- contrast
- symmetry
- repeat
Mood Board
Storyboard
WIP
Lighting, Texturing, Modeling
I used flower modeling as the main element.
By bringing it into Octane Render, I lowered the texture opacity to enhance its realism and fine-tuned the hue, saturation, and roughness for a more lifelike appearance. To achieve dramatic lighting and add depth to the scene, I employed four different lights: back, top, side, and HDRI, creating a balanced yet impactful visual effect.
Rough Animation Test
After creating the style frames, I animated the scene and developed an animatic board to visualize the sequence and timing alongside the soundtrack. The animation test allowed me to refine and adjust keyframes, ensuring smoother transitions between scenes and a cohesive visual flow.
Compositing
After rendering, I completed the final compositing in After Effects. I utilized time remapping to establish a visual rhythm that aligned seamlessly with the sound. To enhance the overall look, I applied the Glow and Find Edges effects, sharpening the edges and adding a dreamy quality to the visuals. For the short city promo video series for SEOUL and TOKYO, I used a mirror effect to create a sense of symmetry and balance throughout the scenes.
Styleframes
