Software : Cinema 4D, Octane, After Effects, Ableton Live
Sound Design: June Kim
Feb, 2024
7 Weeks
Discovery Channel Rebrand
For this project, I developed a brand package for the Discovery Channel, aiming to inspire curiosity and ignite a passion for exploring the world. Taking inspiration from the spherical shape of the Discovery Channel logo, I used this visual motif throughout my design.
Charleston, SC | May 10, 2024
I was honored to have my Discovery Channel Rebrand project selected for the SCADX BEEPLE student showcase. It was an incredible experience to see my artwork displayed in such a huge . This opportunity inspired me to further explore projection mapping and its creative possibilities.
2024 SCAD X BEEPLE STUDIO
Channel Rebrand Guideline
Brand Pillars
I created abstract visual forms to represent each of the brand pillars: Harmony, Adventure, Exploration, and Education. This sphere motif was incorporated across the entire package, including the Network Identity, On-Air Promo, Lower Third, and a special promo for "SPEED WEEK." The consistency of the sphere design throughout each element helps convey the channel’s mission to captivate, engage, and embody the spirit of discovery.
Harmony
We aim to maintain harmony across its diverse range of content.
Adventure
We celebrate the spirit of adventure, delivering exhilarating and immersive storytelling that transports audiences to the farthest reaches of the globe and beyond.
Exploration
Discovery Channel is dedicated to igniting curiosity and inspiring viewers to explore the wonders of our world, both known and unknown.
Education
Our content serves as a platform for learning, providing insights into science, history, and culture, empowering viewers to broaden their understanding of the world around them.
Logo Identity
For the Logo Identity Video, I aimed for a precise 20-second duration.
The narrative introduces the brand identity by showcasing scenes that highlight the Brand Pillar Icons. To enhance the visual aesthetic, I paired these scenes with a grand sound design, incorporating an echo to evoke a sense of spaciousness and depth for the viewer.
Harmony
Adventure
Education
Exploration
Special Event : Speed Week
For this project, I created a special event for the Discovery Channel called "SPEED WEEK."
Drawing inspiration from the naming conventions of other Discovery events like "SHARK WEEK," I aimed to make a dynamic week that delves into the mechanical marvels of the modern world. The iconic symbol for SPEED WEEK merges the letter "D" with a tire, embodying the theme of speed and machinery. I incorporated mechanical assets and textures throughout the design to align with the theme, while still adhering to the sphere motif central to the Discovery Channel’s visual identity.
For this project, I created a special event for the Discovery Channel called "SPEED WEEK."
Drawing inspiration from the naming conventions of other Discovery events like "SHARK WEEK," I aimed to make a dynamic week that delves into the mechanical marvels of the modern world. The iconic symbol for SPEED WEEK merges the letter "D" with a tire, embodying the theme of speed and machinery. I incorporated mechanical assets and textures throughout the design to align with the theme, while still adhering to the sphere motif central to the Discovery Channel’s visual identity.
Possible Variation with the Logo